So You’re in Charge… Now What?

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This event is a boot camp and creative retreat for entrepreneurs. That includes all money makers: entrepreneurs, creatives, small business owners, side hustlers, anyone who generates income with their own two hands - this is for you! Join us at the Rockin’ R Retreat Center in Temple, TX for four days of focused inspiration. In this business boot camp, you’ll learn from experts and peers in the areas of marketing, mindset, organization, customer experience, authenticity, collaboration and self-care.


  • May 16th 2pm - May 19th 2pm
  • Rockin’ R Retreat Center: 5650 Bottoms Road, Temple TX 76501


  • Conference, Lodging, Meals (Early Bird until April 16th) - $475
  • Conference, Lodging, Meals (After April 16th) - $525
  • Conference, Meals (Lodging not included) - $375
  • DayPass, Lunch (Lodging not included) - $170

Pricing includes all sessions and activities, materials, handbook (paper and digital versions), delicious meals, and 3 nights lodging (if lodging option selected)



2:00pm - 4:00pm - Goal Setting

4:00pm - 6:30pm - Business Evaluation and Ice-Breaker - Visioning

6:30pm - 7:30pm - Dinner

8:00pm - 10:00pm - Creative Activity - Vision Journaling


8:30am - 9:00am - Take Care of Yourself So You Can Take Care of Business

9:00am - 10:00am - Breakfast

10:00am - 11:45am - Community Building Panel

12:00pm - 1:30pm - Lunch

1:30pm - 3:15pm - Organizing for Success: Effective ways to organize to reclaim your sanity

3:30pm - 5:30pm - What’s in it for my Target Market: Expressing your product’s value

5:45pm - 6:15pm - 15 minute coaching sessions

6:30pm - 7:30pm - Dinner

8:00pm - 10:00pm - Embrace Yr Weird Dance party and karaoke


8:30am - 9:00am - Daily Gratitude

9:00am - 10:00am - Breakfast

10:00am - 11:45am - You’re Worth the Risk: Achieving the right mindset for success

12:00am - 1:30pm - Lunch

1:30pm - 3:15pm - Collaborative Brainstorming

3:30pm - 5:30pm - Your Customer’s Journey: Evaluating and refining customer experience to improve loyalty and revenue

5:45pm - 6:15pm - 15 minute coaching sessions

6:30pm - 7:30pm - Dinner

8:00pm - 10:00pm - Creative Activity - Making flowers


8:30am - 9:00am - Breakfast

10:00am - 12:30pm - 7 Questions/7 Answers: How to Plan a No Limits Marketing Strategy

12:30pm - 2:00pm - Lunch

Your Coaches

MÉLISSA PENG - Marketing Coach

Mélissa, a.k.a. the Curly Executive, is an award winning marketer and brand builder turned entrepreneur, content creator and business coach. After completing her MBA from MIT Sloan School of Management she held roles with marketing behemoths including Procter & Gamble, Macy’s, & NBC Universal. She is passionate about working with diverse clientele and has a soft spot for female entrepreneurs and crafters. Learn more about Mélissa and her additional businesses here.

RENA COTTI - Customer Experience Coach

Rena is the Creative Director and owner of Rockin’ R Retreats. She has been hosting retreats for 25 years! She loves it so much, in fact, that she opened her own retreat center. She is passionate about giving you space to create in and is proud to be in her 11th anniversary year at Rockin’ R Retreat Center.  The center hosts the ultimate art, scrapbook, quilting, jewelry, and craft retreats in Central Texas. To learn more about Rena and the Rockin’ R Retreat Center, click here.

MALLORY WHITFIELD - Authenticity Coach

Mallory Whitfield works with businesses and individuals who want to embrace their weird. She empowers them to rediscover their authentic voice, be more compassionate to themselves and more inclusive of others. Mallory began her journey as a creative entrepreneur in 2004, selling her handmade creations at local craft shows. She later wrote a book about everything she learned, called How to Make Money at Craft Shows. Mallory is the producer and host of the Badass Creatives podcast, and she has spoken extensively on marketing topics at events that include New Orleans Entrepreneur Week, VenturePOP, Craftcation, and more. In 2016, she was honored to be included in the 19th class of Gambit’s 40 Under 40, which salutes the brightest innovators, artists, and professionals in New Orleans.

MELYNDA WEILAND - Organization Coach

Melynda is a trained professional organizer and is a member of both the Preferred Organizers Association (POA) as well as the National Association of Productivity and Organizing Professionals (NAPO). She received her Bachelor of Science degree in Interior Design from Northern Arizona University and was a licensed Interior Designer for 7 years. She loves working with people in a non-judgmental and relaxed environment and is passionate about helping busy, overwhelmed women and families create a space where they truly feel at ease. Learn more about Melynda by going to her website here.

CHI CHI RANDOLPH - Mindset Speaker

Chi Chi is a choreographer, creative director, and entrepreneur. She is a proud graduate of Texas A&M University and holds a B.S. in Industrial Engineering and a Masters of Business Administration. Chi Chi spent a short time in the corporate world as an Operations Manager for Frito Lay and then eventually stepped out on faith and pursued her life long dream of becoming a professional dancer. Today Chi Chi is the founder of Dance Austin Studio, a staple in the Austin dance community for almost a decade. Chi Chi avidly loves to inspire others and has expanded her entrepreneurial repertoire to include small business and mindset coaching. Her personal motto is to “Dream. Create. Inspire.” To learn more about Chi Chi, check out her website here.

JENNIFER PERKINS - Collaboration Speaker

Jennifer Perkins is an Austin, TX based creative content creator and podcaster.  Working regularly for HGTV and DIY Network her projects are easily distinguishable with a colorful kitschy wink and a smile.  She recently launched podcast Creative Queso has featured guests like Kathy Cano-Murillo of the Crafty Chica, Nicole Stevenson of Dear Handmade Life and more.  Each episode is a discussion about the business of being creative and the creativity behind running a business.  When Jennifer is not crafting or chatting with podcast she is hanging out with her two young children or at a thrift store.

ELIZABETH YOCUM - Collaboration Speaker

Elizabeth is experienced in building communities in both the corporate and non-profit sectors.  She is successful in raising funds by networking with prospective clients and donors.  In addition, to increasing revenue and donations for clients Elizabeth uses her skills to collaborate with other groups and businesses to cross-promote one another.

AMI J. HOOPER - Collaboration Speaker

Ami is the owner of Spiel PR and for the past 7 years has helped clients learn to connect with city and local organizations to help support their business through networking.  In our digital world, being on top in internet searches is paramount, Ami is also a SEO specialist!

TERRI CARTER - Self Care and Fitness Speaker

Terri owns Refine Personal Training and Fitness in Temple, TX.  She has been a physical fitness trainer for 40 years.  Terri believes in living a well-balanced life full of fun and fitness.  Sharing her philosophy of living your best life is a mission for her.  Learn more about Terri by going here.